Monitor your brand across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Track when AI recommends you, when it doesn’t, and what to do about it.
Traditional SEO gives you rankings. AI search demands something different: citation tracking. When a customer asks ChatGPT “what’s the best tool for this?”, the answer isn’t a list of links — it’s a single, curated recommendation. Either your brand is named, or it isn’t. There’s no page 2.
Innotek’s Share-of-Voice Dashboard monitors your brand across 5+ major AI platforms and reports your Answer Share: the percentage of relevant AI answers that cite your brand. Think of it as market share for the AI era.
In 7 minutes, understand the shift that’s rewriting the rules of digital discovery.
7:30 · The complete AI search briefing · No jargon
AI search creates a binary outcome. There is no page 2, no second chance, no “close enough.”
Innotek identifies exactly what data your competitors are feeding AI that you aren’t — and generates the fixes to close the gap.
The equivalent of market share for AI search. If 100 people ask AI assistants about your service category and your brand appears in 34 answers, your Answer Share is 34%. Innotek tracks this across all 5+ platforms and reports trends over time. Target: 30%+ in your primary category.
The absolute number of times your brand is mentioned in AI-generated responses. Tracked daily across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Broken down by platform, query category, and sentiment. Our clients typically see citation rate increases within 7–14 days of implementing their Digital Price Tag fixes.
Not all citations are equal. Innotek categorises each citation as a direct recommendation (“I'd suggest Innotek SEO AI”), a neutral mention (“Tools like Innotek offer...”), or a comparison mention. Direct recommendations carry the highest conversion potential — our data shows they convert at 2.3× the rate of neutral mentions.
| Platform | Operator | Est. Monthly Users | Citation Type |
|---|---|---|---|
| ChatGPT | OpenAI | 200M+ weekly active | Conversational recommendations |
| Claude | Anthropic | Growing rapidly | Detailed, cited responses |
| Perplexity AI | Perplexity | 15M+ monthly | Source-attributed answers |
| Google Gemini | Integrated into Search | AI-generated summaries | |
| Google AI Overviews | Billions of searches | AI answer boxes above organic results |