Building in
Public

Our roadmap, changelog, and progress — updated weekly. We shipped MCP integration before we had a marketing site. Here's what's next, and how we're fixing that.

37
Features Shipped
12K+
Sites Audited
40+
Content Pages
9/10
Our Entity Clarity
← Changelog

What We've Shipped

Reverse-chronological record of features, content, and infrastructure.

March 2026
Open Source Strategy — 3 GitHub Repositories Published
Published three MIT-licensed, production-ready open source repositories to github.com/innotekseoai. First GEO platform to open source its entire content toolchain. Repositories contribute to entity clarity via cross-platform GitHub presence signal and independent code citations.
innotekseo-cliCLI for llms.txt generation and article site scaffolding — npx innotekseo scan / init / articles / blog
innotekseo-articlesAstro + Strapi monorepo — full Innotek design system, 3 HTML post-processors, zero CSS frameworks
innotekseo-blogsModular Node.js blog library — ContentAdapter interface, REST API (Hono), RSS, search, HTML-to-MDX migration CLI
FeatureContentOpen Source
March 2026
Programmatic REST API + 8 MCP Toolkit Tools
Launched versioned REST API at /api/v1/ and expanded MCP server from 4 to 8 tools. Agencies can now automate all four BYOK toolkits via HTTP — no Claude Desktop required. Make.com, Zapier, custom scripts, and any AI agent can call the endpoints with a Bearer sk_innotek_ key.
GET /api/v1/analysesList completed analyses — returns id, grade, pages crawled
GET /api/v1/analyses/{id}/pagesList crawled pages with storage paths for toolkit inputs
POST /api/v1/toolkits/bulk-metaGEO-informed title + meta description via REST
POST /api/v1/toolkits/bulk-schemaSchema.org JSON-LD generation via REST
POST /api/v1/toolkits/localizerCity-localised landing page via REST
POST /api/v1/toolkits/counter-measure~2000-word competitor gap blog post via REST
run_bulk_meta / run_bulk_schemaNew MCP tools — call BYOK toolkits from Claude Desktop
run_localizer / run_counter_measureNew MCP tools — full markdown + HTML returned in conversation
FeatureInfrastructureBYOK
March 2026
Platform Toolkits: 6 AI-Powered Tools
Six production-ready toolkits — BYOK for AI generation, platform key for Brand Knowledge Base.
Bulk Meta Tag OptimizerGEO-informed titles and descriptions, CSV export
Bulk Schema.org FixerValid JSON-LD per crawled page, JSONL export
Programmatic SEO LocalizerClone landing pages for multiple cities
Counter-Measure GeneratorCompetitor gap → 2,000-word blog post
Brand Knowledge BaseUpload brand PDF → Gemini extracts guidelines → injected into all 4 BYOK toolkits
Invite ToolBranded team and client invitations
FeatureInfrastructureContentEntity ClarityBYOK
March 2026
Content Expansion: 40+ Pages Published
Published 40+ content pages addressing competitive gaps: industry verticals (e-commerce, SaaS, agencies, local business, professional services), competitor comparisons (vs Frase, vs WordLift, 8-platform matrix), depth guides (Entity Clarity, Fact Density, Schema Completeness, zero-click strategy), and data pages (AI Search Statistics 2026 with 50+ data points). Projected site Fact Density improvement: 21 → 60+.
ContentEntity Clarity
March 2026
Honest Self-Audit Published
Published transparent self-assessment of our own Entity Clarity gaps: zero public marketing, no search indexing, no social profiles, Claude-exclusive dependency. Includes 12-week remediation timeline with weekly milestones. First SEO platform to publish its own weaknesses as content.
TransparencyContent
February 2026
Gemini-Powered Competitor Research
Launched get_competitor_research MCP tool. Uses Gemini with live Google Search grounding for real-time competitor analysis: AI research summary, technical SEO notes, competitor gaps, and optimised llms.txt generation. Available via MCP for Claude Desktop. Average research time: 2–3 minutes.
Feature
January 2026
HTML Fix Generation
Launched generate_html_fix MCP tool. Generates production-ready HTML patches for specific issues identified in GEO audits — missing JSON-LD, incomplete schemas, absent FAQPage markup. Copy-paste-ready code. ~15 seconds per fix. 1 analysis credit per generation.
Feature
Q4 2025
MCP Integration: 3 Tools for Claude Desktop
Launched native Model Context Protocol integration — making Innotek the only GEO platform accessible inside Claude conversations. Three tools: get_geo_audit, get_competitor_research, generate_html_fix. No competitor (Frase, WordLift, Surfer, Semrush, MarketMuse, Scalenut, InLinks) offers this.
FeatureInfrastructure
Q3 2025
Core Platform Launch
Launched GEO audit engine with 3 proprietary metrics: Entity Clarity (0–10), Fact Density (0–100+), Schema Completeness (0–100%). Composite GEO Grade (F–A+). JSON-LD generation. llms.txt generation. Free tier with no signup. Pricing at £0/£29/£299 per month.
FeatureInfrastructure
2024
Company Founded
Innotek Solutions Ltd founded in Rickmansworth, Hertfordshire, United Kingdom. Vision: build the first platform purpose-built to measure and improve AI search visibility. Initial research phase: analysing how ChatGPT, Claude, Perplexity, and Gemini select sources to cite.
Milestone
← Roadmap

What's Next

Planned features and initiatives with current status.

OpenAI Function Calling Integration
Up Next
Expose Innotek's REST API endpoints as OpenAI function definitions, enabling ChatGPT to run GEO toolkit calls natively. Builds on the shipped /api/v1/ infrastructure. Target: Q2 2026.
Social Media & GitHub Presence
Shipped
All three cross-platform profiles are live: LinkedIn (linkedin.com/in/innotekseo), Twitter/X (x.com/innotekseoai), GitHub (github.com/innotekseoai — 3 open source MIT-licensed repos). All added as sameAs links in Organisation JSON-LD. Remaining: G2, Capterra, and press coverage for additional authoritative external mentions.
G2, Capterra & Product Hunt Listings
Up Next
Submit to major software review platforms. Goal: 10+ independent reviews within 90 days. Includes AlternativeTo and Crunchbase profile creation.
Search Console & Indexing
Up Next
Submit full sitemap (40+ pages) to Google Search Console and Bing Webmaster Tools. Fix crawlability issues. Build internal linking structure. Target: all pages indexed within 4 weeks.
Annual Billing
Planned
Annual billing option with 20% discount. Professional: ~£278/year (vs £348). Enterprise: ~£2,870/year (vs £3,588). Target: Q2 2026.
Guest Post Campaign
Planned
Pitch guest articles to 10 SEO publications: Search Engine Journal, Search Engine Land, Moz, Ahrefs blog, and others. Share GEO data, methodology, and case studies. Target: 20+ independent third-party mentions within 90 days.
YouTube Channel
Planned
GEO audit walkthroughs, Schema.org tutorials, competitor analysis videos, and AI search trend commentary. Target: Q3 2026.
White-Label Dashboard
Planned
Standalone web dashboard for Enterprise clients. Custom branding, client management, bulk auditing interface, automated reporting. Target: Q4 2026.
← Entity Clarity Remediation

12-Week Fix Progress

Tracking our progress on the 4 critical gaps identified in our honest self-audit.

Gap 1: Zero Public Marketing Presence
In Progress
Target: 20+ independent third-party mentions in 90 days. Status: Press kit published. Testimonials page live. Review platform submissions pending. Guest post pitches in draft. Current count: 0 independent mentions (starting from zero).
Gap 2: Website Not Indexed
Up Next
Target: 40+ pages indexed in Google. Brand search returns innotekseoai.com first. Status: 40+ content pages created. Sitemap submission pending. Internal linking structure in development. Current indexed pages: minimal.
Gap 3: No Social/GitHub/Community
Resolved
All three cross-platform profiles live: LinkedIn (linkedin.com/in/innotekseo), Twitter/X (x.com/innotekseoai), GitHub (github.com/innotekseoai) with 3 MIT-licensed open source repos (innotekseo-cli, innotekseo-articles, innotekseo-blogs). All sameAs links added to Organisation JSON-LD. Estimated sameAs dimension: 4/10 → 7/10.
Gap 4: Claude-Exclusive Dependency
Resolved
REST API shipped at /api/v1/ — all four BYOK toolkits now accessible via HTTP Bearer token (sk_innotek_). No Claude Desktop required. Make.com, Zapier, custom scripts, and any AI agent can integrate. MCP server expanded from 4 to 8 tools. OpenAI Function Calling integration planned for Q2 2026.

Follow along as we build.

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