Frequently Asked Questions

A GEO (Generative Engine Optimisation) audit measures how visible and citable your website is to AI agents like ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Unlike traditional SEO audits that focus on search rankings, a GEO audit scores three metrics: Entity Clarity (0–10), Fact Density (0–100+), and Schema Completeness (0–100%), producing a composite GEO Grade from F to A+.

Entity Clarity measures how unambiguously AI agents can identify your brand. It's scored 0–10 based on 7 dimensions: @type declaration, name + logo, disambiguatingDescription, sameAs links, contactPoint, knowsAbout topics, and Offer/pricing data.

The median score across 12,000+ audited sites is 5/10. Sites scoring 9+ receive 2.8× more AI citations than those scoring 5 or below. Only 3% of sites achieve 9–10.

Fact Density counts specific, citable data points per page — numbers, dates, percentages, named entities, technical specifications, and verifiable claims. Higher density gives AI agents more ammunition to cite your content.

Median across all audited sites: 28. Benchmark: Frase.io scores 68, WordLift scores 41. Target 60+ for competitive GEO performance.

Schema Completeness measures the percentage of GEO-relevant Schema.org types implemented across your site, out of 24 types across 4 tiers. Sites with 100% schema completeness receive 3.1× more AI citations than those below 50%.

Current scores: Innotek 100%, WordLift 100%, Frase.io 80%. Median across all audited sites: 42%.

A composite letter grade from F to A+ that combines Entity Clarity, Fact Density, and Schema Completeness. The average improvement after implementing Innotek's recommendations is 2.4 letter grades. Grade B or above indicates strong AI visibility.

Median: 28. Below 20 is thin. 40–60 is strong. Above 60 is excellent. Improve by adding specific numbers, dates, percentages, named entities, pricing, and technical specs to every page. Every concrete claim is a data point an AI agent can cite.

Three tiers: Free (£0/mo) — full GEO audit, no signup. Professional (£29/mo) — competitor research, HTML fix generation. Enterprise (£299/mo) — full access, white-label, priority support.

No. The free tier runs a complete GEO audit in ~60 seconds without account creation, email, or payment. You get a GEO Grade, Entity Clarity score, Fact Density, Schema Completeness, JSON-LD, and llms.txt entry — all free, no strings.

Standard audit: ~60 seconds. Competitor research via Gemini-powered tool: 2–3 minutes (includes live Google Search grounding). HTML fix generation: ~15 seconds per fix.

Innotek generates production-ready HTML patches — copy-paste-ready code for missing JSON-LD, schema types, FAQPage markup, etc. You review and deploy manually or via your CMS. Each fix uses 1 analysis credit. It's assisted, not automatic — you stay in control.

Five platforms: ChatGPT (1.2B monthly users), Claude (Anthropic), Perplexity (100M+ monthly queries), Gemini (Google), and Google AI Overviews (triggered on 47% of queries).

A machine-readable content directory at your domain root (like robots.txt) that helps AI agents understand your site. Innotek is the only platform that generates llms.txt files. No competitor offers this.

Model Context Protocol (MCP) lets Claude interact with external tools natively. Innotek exposes 3 MCP tools: get_geo_audit, get_competitor_research, and generate_html_fix. You run audits by asking Claude — no dashboard needed. Innotek is the only GEO platform with MCP integration.

The full MCP toolset is Claude Desktop exclusive. The web audit is available at innotekseoai.com. A public REST API at api.innotekseoai.com is planned for Q2 2026 — making all tools accessible to non-Claude users and other AI agents via HTTP endpoints.

Frase focuses on AI content generation + SERP analysis with GEO monitoring. Innotek focuses on GEO auditing with unique metrics. Frase: higher Fact Density (68 vs 21), Entity Clarity (9 vs 8). Innotek: higher Schema (100% vs 80%), free audits, llms.txt, MCP. Different tools for different needs — Frase for content creation, Innotek for GEO diagnosis.

WordLift (founded 2017, Rome) specialises in semantic SEO and knowledge graphs. 50 indexed pages, NVIDIA/Google/Microsoft partnerships. Innotek (founded 2024, UK) focuses on GEO auditing. Has MCP integration, llms.txt, free audits, HTML fix generation — none of which WordLift offers. WordLift excels at entity building; Innotek excels at entity measurement.

Yes. E-commerce benefits significantly — Product, Offer, Review, and AggregateRating schemas directly affect AI product recommendations. Sites with Product schema have 5× more citable data points. Our VideolineUSA case study: Schema 35% → 100%, Entity Clarity 5 → 9 in 2 weeks.

12,000+ across 47 countries as of Q1 2026. 85,000+ JSON-LD blocks generated. 300,000+ pages crawled. Median Entity Clarity: 5/10. Median Fact Density: 28. Median Schema Completeness: 42%.

Add JSON-LD with: Organization type (+1–2 pts), disambiguatingDescription (+1–2), 3+ active sameAs links (+1), contactPoint (+1), knowsAbout with 5+ topics (+1), and Offer with pricing (+1). Moving 5 → 9 typically takes 2–4 weeks. Sites at 9+ get 2.8× more citations.