In-depth research on Generative Engine Optimisation — Entity Clarity, Fact Density, Schema Completeness, and AI-first content strategy.
We just open-sourced three production tools: a CLI, an Astro+Strapi article CMS, and a modular blog library. Here's why open source is core to our GEO strategy — and how these tools are changing what's possible for content teams building for AI discoverability.
It's no longer enough for an AI to simply find your brand — it must also perceive and portray it favorably. This guide details the mechanics of AI brand perception, the perils of unmanaged reputation, and how Innotek's GEO platform leads the next frontier of sentiment management.
Traditional analytics platforms miss AI-influenced conversions. This framework links Entity Clarity, Fact Density, and Schema Completeness directly to bottom-line revenue — from GA4 custom channel groupings to deterministic llms.txt attribution.
Foundational GEO makes your content AI-readable. Prompt-Level GEO makes it AI-citable under precise conversational conditions — by analysing the prompts your audience asks and aligning your structured data, content, and llms.txt to influence AI retrieval at the query level.
Citation frequency is no longer sufficient for AI-first digital dominance. This guide details how to transition from passive sentiment tracking to active narrative engineering using Entity Clarity, Fact Density, Schema.org JSON-LD, and llms.txt.
GEO has moved beyond schema patches and llms.txt files. The next competitive edge is content architected specifically for AI consumption — generated at scale, grounded in entity data, and delivered through machine-readable pipelines.
We score our own platform against the same 7-dimension Entity Clarity framework we use on client sites. Entity Clarity: 9/10 (Grade A achieved — up from 8.7). Fact Density: 19 words/fact. Schema: 100%. GitHub organisation created with 3 open source repositories. Here is what we found.
We ran our own platform through our GEO Audit. Grade A achieved. Entity Clarity 9/10. Fact Density 19 words/fact. Schema 100%. GitHub organisation created with 3 open source repositories. Here is the complete honest breakdown — including where competitors beat us.
AI models cite content with verifiable facts 3.7× more often than opinion-heavy pages. Here is the complete playbook to rewrite your content for maximum citation rate.
68% of SME websites score below 6 on Entity Clarity. AI models that cannot identify your organisation will never cite it. Here is how to fix that in 5 steps.
Less than 1% of websites have an llms.txt file. It takes 60 seconds to generate. Here is everything you need to know about the format and why it matters for AI discoverability.
AI models evaluate topical authority differently from Google. Pages in well-structured clusters get 3.4× more citations than standalone pages. Here is the architecture.
58.5% of searches end without a click. ChatGPT has 1.2 billion monthly users who never visit source websites. Here is the complete strategy to win in a zero-click world.
The median SME website scores 42% on Schema Completeness. Sites scoring 100% get 3.1× more AI citations. Here are all 24 schema types across 4 priority tiers.