The Fact Density Playbook: How to Make AI Cite Your Content

The Numbers Behind Fact Density

Industry Fact Density Benchmarks

Average scores across 2,400 SME pages analysed

The 8-Step Fact Density Rewriting Framework

1. Step 1 — Audit Your Baseline Score — Run your top 10 pages through the Innotek GEO Audit. Export the fact_density_count for each page. Any page below 20 is a priority target. Pages below 10 are invisible to AI.
2. Step 2 — Identify Fact Gaps — Read each page and highlight every vague claim: 'many customers', 'significant improvement', 'years of experience'. These are your gaps. Every vague claim is a missed citation opportunity.
3. Step 3 — Add Specific Numbers — Replace every vague claim with a verifiable number. 'Many customers' becomes '2,400 customers across 14 countries'. 'Significant improvement' becomes '43% reduction in time-to-close'. Specificity is the mechanism.
4. Step 4 — Name Every Entity — AI models build knowledge graphs. Every unnamed person, company, product, or location is a missed node. Replace 'our CEO' with 'James Whitfield, CEO since 2019'. Replace 'our London office' with 'our office at 22 Baker Street, London W1U 3BW'.
5. Step 5 — Add Temporal Markers — Dates anchor facts to a point in time, making them verifiable. Add publication dates, last-updated dates, data collection periods, and founding years to every factual claim.
6. Step 6 — Embed Schema.org Structured Data — Every fact on the page should have a corresponding structured data node. If you claim 4.8 stars from 312 reviews, add AggregateRating schema. If you list pricing, add Offer schema. Schema makes facts machine-readable.
7. Step 7 — Generate Your llms.txt — Once fact density is above 40, generate your llms.txt file. This distils your highest-density facts into a single AI-readable document. Innotek generates this automatically from your audit results.
8. Step 8 — Re-Audit and Track — Run the GEO Audit again after rewriting. Track your score weekly. Pages typically reach their new citation equilibrium within 12 days of re-indexing by AI crawlers.

Before and After: Real Rewriting Examples

Before (Score: 8 — Digital Agency)

• ✗ We've helped many businesses grow online
• ✗ Our team has years of experience
• ✗ Clients see significant results
• ✗ We work with companies of all sizes
• ✗ Our approach is proven and effective

After (Score: 54 — Same Page)

• ✓ We've grown revenue for 147 SMEs across the UK since 2018
• ✓ Our 12-person team averages 8.3 years in digital marketing
• ✓ Average client sees 43% increase in organic leads within 90 days
• ✓ We work with companies from 2-person startups to £50M revenue brands
• ✓ 92% of clients renew contracts after year one (2023 cohort data)

Fact Density Tool Comparison