📊 Case study · B2B Technology

Innovative Solutions: +340% AI Citations in 60 Days

How a B2B tech firm went from invisible to indispensable in AI-generated answers — without changing a single product feature.

Case Studies / Innovative Solutions
+340%
AI Citation Increase
60 days
95%
Schema Completeness
from 30%
A+
GEO Grade
from D
+62%
Qualified Leads
month-over-month

Innovative Solutions is a B2B software company providing enterprise workflow automation tools. They had invested heavily in traditional SEO over three years, ranking on page 1 of Google for multiple high-intent keywords. Their content marketing was strong. Their product was well-reviewed.

But when their ideal customers started asking ChatGPT, Claude, and Perplexity for software recommendations in their category, Innovative Solutions was never mentioned. Their competitors — some with inferior products — were getting cited because they had structured data that AI agents could parse.

The problem wasn't visibility. It was machine-readability.

Innotek's initial GEO audit scored Innovative Solutions at a D grade with an Entity Clarity score of just 2/10. The root causes were clear: no Schema.org JSON-LD on any page, no llms.txt file, product pages with marketing-heavy copy but almost zero verifiable facts, and pricing buried behind a "Contact Us" form that AI agents couldn't access.

Their Fact Density score was 6 — well below the target of 20+. They had plenty of content, but it was optimised for humans scrolling a Google results page, not for AI agents extracting structured answers.

The implementation

What we did — week by week

Week 1–2
Schema.org JSON-LD overhaul
Deployed comprehensive JSON-LD across all pages: SoftwareApplication on the product page, Organization on the homepage, FAQPage on the support centre, Article on every blog post. Schema completeness jumped from 30% to 95%.
Week 2–3
Content restructuring for fact density
Rewrote key landing pages to lead with verifiable claims: specific pricing tiers, integration counts, uptime SLAs, customer numbers, and deployment timelines. Fact Density rose from 6 to 22.
Week 3–4
llms.txt deployment & entity sharpening
Generated and deployed a comprehensive llms.txt file. Added disambiguatingDescription, knowsAbout, and sameAs properties to the Organisation schema. Entity Clarity jumped to 9/10.
Week 5–8
Monitoring & iteration
Tracked AI citations across ChatGPT, Claude, and Perplexity weekly. Iterated on FAQ content to match the questions AI agents were actually being asked. Citations climbed steadily through month 2.
“Within three weeks of implementing Innotek's recommendations, we had our first ChatGPT citation. By week six, we were being recommended in 4 out of 5 relevant queries. The quality of leads from AI referrals is significantly higher than any other channel we've used.”
— CTO, Innovative Solutions
The results

Impact after 60 days

The transformation was measurable across every GEO metric. AI citation rate increased by 340%, with Innovative Solutions now appearing in the majority of relevant AI-generated answers across ChatGPT, Claude, and Perplexity. The GEO grade moved from D to A. Qualified inbound leads increased by 62% month-over-month, with AI referral traffic converting at nearly double the rate of organic search traffic.

Key insight

Innovative Solutions didn't change their product, their pricing, or their market positioning. They changed how machines read their website. That was enough to unlock an entirely new acquisition channel.

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